The Socio Economic Development (SED) programme of Tsogo Sun guides its social responsibility contributions and activities to ensure that the company makes a positive impact on communities in the areas where it operates. The group Corporate Social investment (CSI) programmes, through which it seeks to use its abilities and influence to become an instrument of positive social change.
The flagship programmes are:
Building talent and capability in the performing arts sector is a natural fit for Tsogo Sun as the leading entertainment and hospitality group in the country. The Performing Arts Academy is playing a pivotal role in revitalising the arts and culture industry in South Africa, primarily through the group’s world-class theatre facilities in Johannesburg, the Teatro at Montecasino and the Lyric Theatre at Gold Reef City. As with all the SunCares initiatives, the Performing Arts Academy is founded on strong partnerships with relevant bodies that include the Department of Education, and with leading learning and training institutions, which ensure a lasting impact in the young lives it touches.
The performing arts initiative is currently running in Diepsloot near Montecasino and will be starting in August in the southern area of Johannesburg, near Gold Reef City, with 150 learners in the programme ranging in age from 10 to 17 years. The Performing Arts Academy model operates on a one-year programme that includes weekly workshops, concerts and performances in the community, as well as potential opportunities for learners to participate in productions at the entertainment venues within the group in the future. Opportunities for involvement in behind the scenes activities, such as sound engineering, lighting, set design, wardrobe, choreography, and so on, are made available. The Academy is also a conduit through which the youngsters can be reached on other elements of importance, such as health awareness and education and life skills training.
The Sports Academy has a successful history with over 1 250 participants from 42 schools, and more than 65 coaches and referees being trained and accredited currently in schools.
The Sports Academy is in part a response to the South African government’s call to introduce sport back into the school curriculum, but it also uses sport as a medium to deliver life skills, leadership skills, and healthcare training and education to young learners.
The Academy includes the Rugby Academy, the Soccer Academy, as well as netball and cricket initiatives currently being planned and to be rolled out in the near future. Sustainable partnerships between Tsogo Sun and its employees and the Department of Education, the SA Football Association, sports clubs, provincial teams, schools, local business, and communities have been formed to ensure long-term positive impact on individual lives through the programme.
Within the forthcoming few months, several sports initiatives are being held under the auspices of the Sports Academy, which include the Diepsloot Schools Rugby Festival, the launch of a cricket programme in Chesterville in KwaZulu-Natal; a soccer tournament on the West Rand, the launch of a swimming programme in the Eastern Cape, and others.
The Sports Academy not only transforms the lives of young learners by developing their sporting talent and providing them with numerous platforms to be selected to play at club and provincial level, but also those of teachers, coaches, referees and community members, by providing them with accredited skills, jobs and procurement deals.
The model that the Sports Academy operates from is comprehensive and provides a sports programme for a full year, for the respective sporting codes. The programme includes training, tournaments, league games among the participating schools in the area, and specialised academy training out of season for youngsters who’ve been identified with talent and the Sports Academy is rich with gratifying success stories of youngsters who have made great progress in sports and school work – and that the Academy will continue to find more ways to attract more intensive community participation and contribute to building lives in disadvantaged communities.